LGH Vaping Awareness Campaign
It's not just water. A fact we found many local teens didn't know about the e-juice they were inhaling. As a full-service partner with LGH, the goal of this campaign was to educate teens in Lancaster County of the potential harmful effects of vaping.
We were able to accomplish the goal of educating teens from the very beginning of the production process by gathering feedback through surveys and focus groups. This not only started the conversation, but allowed us to set benchmarks to measure our success. In addition, we partnered with local teens to serve as talent for the collateral. A big thanks to the Mix at Arbor Place for allowing us to gather footage and photos as well as Natalia and Alex for lending us your silky smooth voices.
The campaign messaging took form in the shape of posters, social media ads and short videos, culminating in the following custom landing page...