The North Museum
When you look up at the night sky, what do you see? Orion's belt? One of Jupiter's moons? As the North Museum looked to launch a capital campaign, we saw the stars as an opportunity. "We're looking for a few bright stars" served as our narrative framework with which we built their campaign story to engage their donor base.
The story came to life through on-site photography and video focused on showcasing the exhibits both before the campaign as well as what the improvements would look like afterward.
After finishing the case for support, which outlines the overall need for the campaign, we built a digital version that featured donors, volunteer and staff, as well as an interactive display of renderings of each future improvement.